For instance, a media buyer working for a luxury skincare brand would analyze data to determine the age, income level, and lifestyle choices of potential customers. They might utilize tools like Google Analytics, social media insights, and third-party research reports to gather this information. By understanding who the audience is, where they spend their time, […]
According to Apple’s balance sheet for fiscal year 2023, it had $143 million in the Current Assets account it could convert to cash within one year. This short-term liquidity is vital—if Apple were to experience issues paying its short-term obligations, it could liquidate these assets to help cover these debts. Investors and creditors often rely […]